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The SEO strategy, at a macro level, is having Google know and think you are a something in Los Angeles or New York (or whatever city you are in). What is that something and why would Google believe you are the best option for that something?If we look at the an SEO ranking for myself, one of the first things I did was establish WHO I was, what I do and where I am to Google via a targeted landing page. By doing this, Google knows I exist, provide a service and am highly relevant for anyone in your location.
Taking something like a highly optimized page in mind, we start with understanding your business, the location, the value proposition you offer (services or products), the competitive landscape and the conversion points (how will people purchase, rent or opt into what you are offering). This is how we formulate WHAT we can do to position ourselves in different ways to get Google to understand what you are and who you service and why we are relevant.
Every niche, keyword, business or location is hyper unique and will require different things to have a successful campaign come to fruition.The amount of content, keyword usage, videos, images or whatever is implemented in a site will vary based on location as Google will assign certain requirements for a specific keyword in a specific place.What you must provide in content, service and reputability for something like “Los Angeles Plumber” will be much more competitive than something like “Plumber Arcadia, CA”.
After assessing the keyword, I personally use a software called CORA to do an analysis on the top 100 pages and see what features or factors are being considered for the keyword. CORA reviews not only websites but tracks 880 factors on sites to see what correlative factors are determined with helping someone get a top keyword ranking. The On Page SEO becomes very transparent and quantifiable, allowing very clear On Page updates like adding content or images or header tags with keywords to be more on target with the top ranking pages.
02. Small to Medium-Sized Businesses
03. Localized Businesses
04. Businesses Looking to Go Global
05. Enterprise Level Businesses
06. E-commerce Companies